Design, Marketing and Implemenation

Role:

branding

Project Type

Berwyn, IL

Location:

This branding refresh for Berwyn Brewfest focused on evolving the event’s identity to better reflect today’s craft brewery culture while staying rooted in its local legacy. The updated visual system introduces bold, illustrative graphics inspired by community-driven themes, paired with a modernized aesthetic that feels fresh and engaging.

A strong emphasis was placed on merchandise design, creating collectible, wearable pieces that extend the experience beyond the event itself. The result is a cohesive, energetic brand that honors Brewfest’s history while attracting a new generation of attendees.