Designer

Role:

branding

Project Type

Tumwater, WA

Location:

This branding project for Moonrise to Sunrise – Transformative Energy Healing centered on translating a deeply personal spiritual practice into a cohesive visual identity. Working closely with the client, a Reiki Master and intuitive practitioner, the brand was designed to reflect themes of healing, growth, and transformation.

Symbolism played a key role in the process, drawing from the phoenix and peacock—both meaningful to the client—as visual anchors for renewal, resilience, and self-expression. The resulting identity balances softness and strength, creating a welcoming presence that mirrors her approach: holding space for individuals and communities to feel safe, seen, and whole.